+ 78% Mobile Ecommerce Conversion Rate
Rich Glen Olive Estate is an Australian-based farm producing a wide range of Olive-Oil based products. They have been selling through their Shopify online store since early 2016. Medito Digital has been responsible for their website migration over to Shopify and we have kept an eye on the website ever since.
Around the end of 2017, our team realised that their organic conversion rate was drastically lower on Mobile (around 2%) than on Desktop (around 6%). We advised Rich Glen that they should investigate those results, especially since their mobile traffic was about 83% higher than their desktop users.
How We Increased Mobile Ecommerce Conversation Rate
We first advised them that we should perform an in-depth analysis of their mobile website traffic to better understand where they were losing visitors and why they were not converting.
Our team analysed their traffic, mainly using Google Analytics but also by reproducing the purchase flow that the regular customer would follow. This helped us to understand things such as where visitors were landing on the website, which paths they followed, and whether it was easy enough to navigate to and between products.
From our analysis, we suggested different points of improvements to be implemented on pages where most of the visitors were leaving.
We carried our optimisation out over a 3-month timeframe to respect and fit our client's plans.
Our Conversation Rate Optimisation Included:
- Improving page load speed
- Enhancing website navigation
- Reducing the number of clicks to get to products
- Increasing website internal linking to reduce exit rate
- Strategic redesign of pages
After completing the work above, we saw a consistent increase in mobile e-commerce conversion rate. While some might put it down to a seasonal change or some external stakeholder, the decrease in desktop conversation rate for the same month showed us it was the result of our effort.
We believe in deep data analysis to understand Shopify store issues, which enables us to bring-laser focused solutions to the table.
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