Shopify speed optimization
Shopify Speed Optimization
Your competitors’ stores are fast—why not make yours even faster? Our Shopify speed optimization service enhances performance, delivering faster load times that improve user experience, reduce bounce rates, and increase conversions.
Starting from
£2,900
Save
£1,300
Was £4,200
- Load times
- User experience
- Bounce rate
- Conversions
- Load times
- Faster
- Bounce rate
- Reduced
- Conversions
- Increased
- Price
- Fixed
What we optimise
What slows your store down, and how we fix it.
We work on the pages that earn the most, then measure the result on mobile and desktop.
- 01 Images Compressed, resized and served in modern formats. Lighter pages
- 02 Apps Unused apps and their leftover code removed. Less to load
- 03 Scripts Third-party scripts loaded only where they are needed. Faster first view
- 04 Theme code Liquid, CSS and JavaScript refined so pages render faster. Cleaner theme
Google’s “good” targets
Core Web Vitals, measured before and after.
- ≤ 2.5s LCP · Largest Contentful Paint How fast the main content appears.
- ≤ 200ms INP · Interaction to Next Paint How fast the page responds to a tap or click.
- ≤ 0.1 CLS · Cumulative Layout Shift How stable the layout is while it loads.
Why speed is an SEO job
Three readers. All need it fast.
Speed is no longer just about bounce rate. It decides how much of your store Google crawls, how you rank, and whether AI assistants can read you at all.
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01 Who buys
Shoppers
A 0.1 second faster mobile site lifted retail conversions by 8.4% in Deloitte’s study of 37 brands.
What we fix Faster first view, stable layouts and quicker taps on the pages that sell.
Source: Deloitte, Milliseconds Make Millions (commissioned by Google)
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02 Who ranks you
Google
Google crawls more of your store when pages respond quickly, and less when they slow down or return errors. Good Core Web Vitals align with what its ranking systems reward.
What we fix Server response, Core Web Vitals and the errors that waste Google’s crawl.
Source: Google Search Central, crawl budget and Core Web Vitals guides
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03 Who recommends you
AI assistants
Google’s AI Overviews only link to pages it has indexed. ChatGPT’s and Claude’s crawlers don’t run JavaScript, so content loaded by apps stays invisible to them.
What we fix Clean indexing, key content in the HTML and structured data that matches the page.
Sources: Google Search Central · Vercel, The rise of the AI crawler (Dec 2024)
Foundation, not just speed
Hidden errors, fixed for good.
Speed work exposes what sits underneath. We fix the technical issues that stop pages being crawled, indexed and cited by AI.
- 01 Indexing errors Search Console coverage errors, stray noindex tags and wrong canonicals found and fixed.
- 02 Broken links and 404s Dead URLs redirected to the right page, broken internal links repaired.
- 03 Redirect chains Chains and loops cut to a single hop, so crawlers and shoppers land first time.
- 04 Crawl paths robots.txt, sitemaps and duplicate product URLs set so crawlers reach what matters.
- 05 Content AI can read Key product and collection content served in the HTML, not injected later by apps.
- 06 Structured data Product and organisation schema that matches what is on the page, as Google asks.
What you get at the end
Scores you can check, page by page.
Every project ends with a before-and-after report: Lighthouse on mobile and desktop for your key templates, and Core Web Vitals from real visitors.
Lighthouse · mobile and desktop Lighthouse · mobile
Example report after a project. Median of 3 runs per page through PageSpeed Insights. Example report after a project. Mobile scores shown, desktop in the full report.
- 90 to 100
- 50 to 89
- 0 to 49
| Page | Performance MobileDesktop | Accessibility MobileDesktop | Best practices MobileDesktop | SEO MobileDesktop | Agentic browsing MobileDesktop | LCP MobileDesktop |
|---|---|---|---|---|---|---|
| Homepage / | 91 98 | 96 96 | 100 100 | 100 100 | 100 100 | 2.1 s0.7 s |
| Collection /collections/best-sellers | 90 97 | 95 95 | 100 100 | 100 100 | 100 100 | 2.3 s0.8 s |
| Product /products/organic-cotton-duvet-set | 92 99 | 96 96 | 100 100 | 100 100 | 100 100 | 1.9 s0.6 s |
| Blog article /blogs/journal/how-to-choose-bedding | 95 99 | 98 98 | 100 100 | 100 100 | 100 100 | 1.4 s0.4 s |
- Homepage LCP 2.1 s 91 96 100 100 100
- Collection LCP 2.3 s 90 95 100 100 100
- Product LCP 1.9 s 92 96 100 100 100
- Blog article LCP 1.4 s 95 98 100 100 100
Core Web Vitals · real visitors
Example. Share of page loads rated good, needs improvement or poor by Google.
- Good
- Needs improvement
- Poor
- Largest Contentful Paint LCP · main content visible within 2.5 s Mobile 92% good Desktop 95% good
- Interaction to Next Paint INP · responds to a tap within 200 ms Mobile 94% good Desktop 97% good
- Cumulative Layout Shift CLS · layout shift below 0.1 Mobile 96% good Desktop 98% good
Olivier LambretFounder, Medito Digital
A few things about us
Why brands choose Medito for their Shopify store.
Hiring the right Shopify expert means having a partner who understands your store, handles technical updates with precision, and helps you grow without the headaches. Our team delivers fast, reliable support backed by years of Shopify experience.
Looking to hire a Shopify expert that you can rely on to scale your brand?
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10+Years of Shopify experience01
Expertise
Our team brings deep Shopify expertise across development, design, and store optimisation, handling everything from technical fixes to complex improvements that help your store perform at its best.
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230+Successful project deployments02
Authority
We apply proven Shopify optimisation frameworks across UX, CRO, SEO, and performance to strengthen your store’s visibility, improve conversions, and unlock new growth opportunities.
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+99%Client satisfaction rate03
Experience
With hands-on experience across 100+ Shopify brands, we understand what actually drives results and focus our work on improvements that deliver measurable impact.
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+22%Avg. performance improvement04
Trust
You benefit from transparent communication, reliable turnaround times, and clear reporting, so you always know what work is being delivered and how it improves your store.
Reviews
Our long-term clients.
In their own words.
“Honest, hard workers and very professional. Olivier and the Medito team have been an extended part of our team for over four years.”
“The team consistently delivers projects on time, communicates clearly, and is always quick to address any questions or issues.”
“Having tried other options in the past, we can confidently say Medito is the best we’ve worked with.”
“Whenever we have feedback, they make whatever amendments we request with a quick turnaround time, and nail the change on the first try.”
“We’ve worked with Medito on our Shopify store and they delivered a design that stayed very true to our original vision. Clean, elegant, precisely aligned with our brand.”
“Medito always works in the interests of its customers and is concerned about their profitability.”
“They are reasonably priced and excellent value for money given the speed and competency of the work they do.”
“Every single detail that we wanted was perfectly implemented. The knowledge provided by the entire team is incredible.”
“Working with Medito felt like an extension of our own team. Their ability to blend creative direction with technical Shopify expertise was exactly what we needed.”
“It is great to have a digital partner that thinks and works with us, not only for us.”
“Their Shopify experts team has done an amazing job in developing a fast, reliable and easy-to-use theme for us. We would recommend 100%!”
Discuss your project.
Book a call with our team.
A free 30-minute call to discuss your project with our founder, who has led our Shopify Plus agency in London for over a decade.
