Looking for a way to let customers customise your products in real-time and boost engagement? With a dynamic 3D Shopify product configurator experience, businesses can give customers a way to tailor products through visually immersive online shopping. This is a fantastic method to stand out in the competitive landscape of eCommerce.
Adding a 3D Shopify product configurator to your store can revolutionise your customer experience. Some obvious benefits are an enhanced user experience, increased sales, and reduced returns.
This post will cover how to add this powerful tool to your Shopify store. But first, let’s go through what a 3D configurator is and what it can do for your eCommerce.
What is a 3D Product Configurator?
Put simply, a 3D configurator is a tool that lets customers visualise a product in three dimensions. Users can personalise the product through various configuration options and see the changes made in real-time. They can adjust the materials, colours, sizes, and other features.
Many 3D product viewer apps and plugins are compatible with Shopify, which is truly an ideal platform for implementing this feature. When integrated with your store on Shopify, 3D product configurator tools allow customers to access the features directly on the platform.
An excellent example of a Shopify store using 3D product configurators is the interior brand Portapivot. Through their online 3D configurator, Portapivot empowers users to effortlessly configure high-end doors by adjusting dimensions, selecting materials and finishes, and adding unique features such as partitions and handles.
This intuitive tool puts their customers and installers at the centre of the design process, ensuring a seamless and personalised experience.
Experience it first hand via this link.
Another exceptional online Shopify product configurator experience is offered by the company Fabit. Fabit is a 3D design and production company specialising in bespoke trophies, awards, and gifts for global brands in e-sports, media, and business.
In addition to creating one-of-a-kind designs, they offer an interactive online store where customers can configure and order their own trophies. With 3D product configurators, users can personalise their designs by adding custom logos and text, modifying shapes, and more, delivering a seamless and tailored experience.
Explore it yourself via link.
Both Portapivot and Fabit leverage the cloud software from the Belgian company Twikit, a pioneer in 3D product configurator workflows.
Benefits of Using a 3D Shopify Product Configurator
Boosted Customer Engagement
One of the main benefits of a 3D Shopify product configurator is the boost in customer engagement.
Most online stores provide pictures or videos to show the look and feel of their products.
A 3D configurator, on the other hand, lets potential customers interact with the product as if they were at a physical store. They can zoom in and out and see the product from all angles. This engaging experience fosters a stronger connection to the product.
Endless Customisation Options
A key feature is the customisation option. Customers can easily personalise items, for example, by changing the colours, sizes, and materials or applying custom artwork and logos. That’s not groundbreaking in itself, but with a 3D Shopify product configurator, the customer can actually see the changes take place in real-time. They can play around with different options, compare results, and see their final customised product.
Reduced Returns
This, in turn, leads to reduced returns. Because the customer can visualise the product in 3D, they have a higher chance of understanding exactly what they will receive. The Shopify 3D product viewer provides a more immersive and realistic product experience, giving buyers a clear idea of what is being purchased. This means fewer misunderstandings, fewer disappointments, and fewer returned products.
Increased Sales and Conversions
Companies that have used a 3D Shopify product configurator and Augmented Reality (AR) tools have had great results.
The kennel company by Gunner Kennels saw a 40% increase in order conversions after adding the feature. The handbag company Rebecca Minkoff found that after customers viewed a product in 3D view, they were 27% more likely to place an order. According to Forbes, various companies had a 30% improvement in average sales prices after switching to a 3D model.
Key Features to Look for in a 3D Shopify Product Configurator
When choosing a Shopify store 3D product configurator, here are some factors to consider:
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High-quality rendering: Use quality visuals, appropriate lighting, and high-resolution textures to create a realistic and attractive representation of the product.
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Compatibility with Shopify themes and apps: Verify that the configurator is compatible with Shopify and integrates seamlessly with your apps and themes.
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Mobile-friendly functionality: Ensure it is responsive, mobile-optimised, and works across various screen sizes and devices to provide a consistent user experience.
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Integration with product variants and inventory: The configurator’s software should seamlessly integrate with your current systems, product variants, and inventory management tools. An automatic generation of production-ready output files can even help you to streamline your order-to-production processes.
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Real-time updates and preview options: The software should provide fast, real-time renderings, allowing for a seamless customer journey. With dynamic camera positions and logic-based configurations, customers are guided in this co-creation experience that still perfectly resembles the brand's DNA.
Evaluating the options based on these essential features will guide you to a Shopify product configurator solution that can bring value to your store.
Future of 3D Configurators in eCommerce
We’ve now entered a world where leading eCommerce brands are already using 3D technology together with augmented reality (AR) integrations. These are among the top eCommerce trends to keep an eye on. AR shopping allows customers to virtually test products through a smartphone or a virtual reality headset. The augmented reality market is projected to reach $1.19 trillion by 2032.
Shopify Magic is also harnessing the power of commerce-driven AI. For example, it allows you to use AI to transform product image backgrounds, easily generating professional product photos. Staying on top of trends such as AR, AI, and 3D Shopify product configurators can future-proof your Shopify store.
How to Enhance your Store with a 3D Shopify Product Configurator
Looking to elevate your Shopify store with customisable, immersive shopping experiences? Our new partnership with Twikit makes it easy to bring a 3D Shopify product configurator to your site, boosting customer engagement and driving sales.
Twikit is the leading cloud platform for 3D product configuration, with reliable software and manufacturing workflows. It supports complex product customisations and configurations. Twikit has helped noteworthy brands create immersive buying experiences—boosting engagement and customer satisfaction.
Medito Digital ensures seamless integration, embedding Twikit configurators smoothly into your Shopify store so you can focus on offering incredible customer experiences.
Conclusion
Adding a 3D Shopify product configurator allows your customers to interact with and personalise your products without a trip to a physical store. This boosts customer engagement, reduces returns, and increases conversions and sales.
Shopify features related to 3D configuration, AR, and AI are the future trends. Don’t sleep on this method to stand out in a competitive eCommerce landscape. Future-proof your store with the 3D Shopify product configurator platform from Twikit.
FAQ
What is a 3D Shopify product configurator?
A 3D configurator is a tool that allows customers to view and interact with a product in three dimensions. The user can customise the product and see the personalisations made in real-time.
Are 3D configurators mobile-friendly?
Yes, many 3D Shopify product configurators have responsive designs and are mobile-friendly. It is important to ensure that the Shopify 3D product viewer you choose is user-friendly on mobile devices.
Do I need coding skills to add a 3D configurator to Shopify?
There are 3D configurators that require minimal coding effort to integrate the software into your Shopify store. Contact us to find out more about adding a 3D Shopify product configurator to your store.
