Best Shopify Image Resizer Tools & Strategies to Enhance Store Visuals
In the world of eCommerce, visual optimisation is increasingly important. Images are a vital element in creating appealing and professional Shopify stores. But the size, shape and design of those images can either make or break your customers' experience. That’s where Shopify image resizer tools and image optimisation come into play.
The images on your store can be visually appealing and have stunning designs. However, if they are unoptimised, you will be faced with slower site speed, poor user experience, and lower SEO rankings—thus leading to fewer sales.
Fortunately, there is a solution to these pain points. You can resize and compress images with Shopify image resizer tools. In this post, we’ll go through how you can use various tools to edit the images for your online store and strike a balance between high-quality visuals and great UX.
Why Image Resizing is Important for Shopify Stores
There are four main reasons why image resizing is crucial to your store’s success:
- Speed
- Mobile optimisation
- SEO
- Aesthetics
Understanding the reasons behind resizing will guide you as you choose the right Shopify image resizer tools and apps for you.
Slow Loading Speed
First, large image file sizes significantly slow down your page load times. This, in turn, can be frustrating for customers and lead to higher bounce rates.
While you want high-quality visuals on your page, the risk with larger images is that the visitor might never see them if they don’t load in time. If a website takes longer than 3 seconds to load, statistics show that 40% of visitors will leave the site—perhaps never to return.
Remember, how quickly your webpage loads is the first impression your future customers get. Shopify image resizer tools can keep you a step ahead!
Poor Mobile Experience
Oversized images can also cause alignment issues and lag on mobile devices. Not using Shopify image resizer tools or apps could mean your visuals will not adapt to various screen sizes and devices.
The layout of your store will seem inconsistent and distracting. A lack of device responsiveness of this sort risks leaving mobile customers with an unprofessional impression of your brand.
Not prioritising the mobile experience is not a risk any eCommerce should be willing to take. Letting mobile shoppers bounce would be a devastating loss, as mobile devices currently make up 60% of all eCommerce sales.
SEO Rankings Drop
Besides frustrating customers and increasing bounce rates, slower page speeds impact search engine optimisation (SEO) rankings. Lower SEO rankings impact both your visibility and your sales.
Search engines penalise sites that load slowly. Page load speed is a confirmed ranking factor for Google, which means that the search engine is less likely to rank your site highly if your load times are very slow.
As already mentioned, not using Shopify image resizer tools can lead to a poor mobile experience. Therefore, it’s also important to know that mobile-friendly sites are an even weightier factor for SEO rankings than page speed.
Poor Aesthetics
When asked about what factors impact their purchasing decisions, 93% of people listed imagery as the number one factor. Improperly sized images, or images that are not uniform in size, affect how professional a store looks and the overall user experience.
When an image is too large, it can distort your page layout. On the other hand, an image that is too small can appear pixelated or blurry, which doesn’t come across as professional, either. Image resizing is about striking the perfect balance—finding the optimal file size for the visuals on your site.
In sum, using Shopify image resizer tools ensures faster load times, better SEO, and a smoother customer journey across devices. Are you ready to enhance your store’s visuals?
How to Resize Images for Your Shopify Store
If you’re convinced, you have a few options for choosing Shopify image resizer tools.
- Shopify’s built-in image editor
- Manual resizing tools
- Shopify image resizer apps
Which option is best for you depends on your business size and resource availability.
Shopify’s Built-in Image Editor
The first option is to simply use Shopify’s built-in image editor. This is helpful for small businesses with few images that only need basic resizing.
Simply go to a product, scroll to “Media”, and select the image that you want to resize. Click on the resize icon and input the width or height that you want the image to have. Unless you unlock the aspect ratio, it will automatically adjust when you put in the desired width or height.
You can also crop, rotate, or flip your image on the image editor page. When you’re happy with the adjustments, you can click “Done” and “Save”.
Manual Image Resizer Tools
Another option is to manually resize your images before you upload them to Shopify. Tools such as Photoshop or Canva can be used for this purpose. They are great options for an eCommerce business with a smaller product catalogue. Manually resizing images in this way gives you the most control over the quality and size of your images.
Start by uploading the image to the photo editing software. Generally, these tools will have a “Resize” button you can click to access custom size options. Input the desired dimensions and make sure to maintain the original aspect ratio.
Save the image in an appropriate format, ideally WEBP, and upload it to the relevant Shopify product page.
Shopify Image Resizer Apps
Neither of the aforementioned options is practical for businesses with extensive product catalogues. Shops with many images to resize are wise to rather choose Shopify image resizer tools that automate the process for bulk resizing. These apps can resize and optimise images efficiently in streamlined processes.
Best Shopify Image Resizer Apps
While Shopify has released its own free tool for image resizing, various other Shopify apps are available. Let’s take a look at the official Shopify Image Resizer app and some alternatives to it.
1. Image Resizer: Shopify’s Free Tool
Shopify Image Resizer is a free online tool that is simple to use and convenient when you have more basic resizing needs.
It allows you to upload an image and quickly resize it to an optimal size based on which platform it will be on. One catch is that custom sizes aren’t available, but it’s a practical option when resizing your images to various social media platforms. Resize images to fit perfectly on Instagram, TikTok, Snapchat, YouTube, and LinkedIn, among others.
- Features: A built-in tool Shopify offers to resize images to preset dimensions (e.g., small, medium, or large).
- Pros: Free, easy to use, no additional installation required.
- Cons: Limited customisation; not ideal for bulk resizing.
- Best For: Small businesses with minimal image resizing needs.
2. Pixc
One of the Shopify image resider tools that has to be mentioned is Pixc: Photo Resize, an app that allows you to automatically optimise images in bulk.
It's a lifesaver for eCommerce businesses with a lot of media to adjust. The app goes through and assesses all your images, identifying the ones that don’t align with the design standards of Shopify. It offers flexibility and safety, as you can revert the adjusted images to their original state if desired.
- Features: Offers bulk image resizing and compression, ensuring all product images look uniform and optimised.
- Pros: User-friendly, handles large catalogues efficiently, retains image quality.
- Cons: Paid plans are required for advanced features.
- Best For: Stores with extensive product catalogues requiring quick and consistent image resizing.
3. TinyIMG
One of the top Shopify image resizer tools is TinyIMG, which provides automatic optimisation. But that’s not all. The app automatically generates SEO-boosting ALT texts and performs SEO audits.
It also improves your page’s loading speed with a lazy loading feature. The tool further supports conversions to WebP—a newer file format that provides high-quality images with better compression.
- Features: Focuses on both image resizing and compression for faster site speeds and SEO improvements.
- Pros: Automatic resizing and optimisation, integrates with Shopify, SEO-focused.
- Cons: It may require a subscription for full access.
- Best For: Businesses prioritising site speed and SEO performance.
4. Image Optimizer by Booster Apps
Businesses that want image optimisation automation and help with SEO can also take a look at Booster SEO & Image Optimizer. The app is built exclusively for Shopify to improve stores' SEO rankings and page speeds.
The tool offers an efficient bulk image compression engine and a time-saving AI AutoPilot feature. This feature finds and corrects SEO issues to encourage traffic.
- Features: Resizes and compresses images automatically with minimal manual effort.
- Pros: Time-saving, efficient for bulk processing, no loss of visual quality.
- Cons: Limited features on the free plan.
- Best For: Shopify stores that need automation for ongoing image optimisation.
5. Crush Pics
The last of our recommended Shopify image resizer tools is Crush Pics Image Optimizer. The tool reduces file sizes efficiently without making you sacrifice too much image quality.
It also automatically renames your image files and ALT tags, which aids search engines in categorising your images and boosting your SEO. You can further test and choose various kinds of image compression algorithms to see what works best for your store.
- Features: Advanced image compression while maintaining high-quality visuals, bulk processing, and automatic optimisation.
- Pros: Great for reducing file sizes without losing image quality, easy to set up and use.
- Cons: Requires a paid plan for full features.
- Best For: Stores focusing on aesthetics that need high-quality yet optimised images.
Step-by-Step Guide to Using Shopify Image Resizer Tools
You’ve now been introduced to several Shopify image resizer tools and apps. Each of these might vary when it comes to exactly how to use them. However, this is a general guideline of how a Shopify image resizer can be used.
Step-by-step tutorial:
- Upload your images to the Shopify app or the external resizer tool that you have chosen.
- Select the correct dimensions for different image types, such as product images, banners, and thumbnails.
- After resizing, compress the images to reduce the file size.
- Download your new, optimised images and replace existing ones on your Shopify store.
Regardless of which Shopify image resizer tools you choose, remember to follow the guidelines and recommendations for image sizes when selecting dimensions. It clearly lists the best image dimensions for desktop and mobile devices according to image type.
For example, a desktop background image is recommended to have 2560 x 1400 pixels, while a desktop blog image is recommended to have 1200 x 800 pixels. Being familiar with and following these suggestions makes setting dimensions for your images before compressing them easy.
Shopify Image Resizer Tools: Best Practices
Clearly, image resizing is crucial. Apart from resizing and compressing, however, you’ll want to follow a few tips to ensure your images are optimised.
- Choose image file format wisely: Certain file types store less image information, which results in a smaller file size. Two examples are JPEG and WebP. If available, WebP is a file format offering superior compression and high quality.
- Optimise image file names: You can improve SEO and accessibility by replacing image names that have been camera-generated. Instead, create file names with relevant and descriptive keywords.
- Create ALT texts for your images: If the Shopify image resizer app you used doesn’t do this automatically, make sure to write ALT text descriptions for each image. This improves SEO and aids the visually impaired.
- Use lazy loading: Lazy loading speeds up the initial page load time by prioritising content loading above the fold.
Using these best practices while taking advantage of Shopify image resizer tools will give your store enhanced visuals that pull their weight.
How Shopify Image Resizer Tools Improve SEO and Site Performance
Image optimisation through Shopify image resizer tools has clear benefits, with a direct impact on speed, SEO ranking, and UX.
- Faster site speeds: Compressed image files make your page load times faster, reducing bounce rates.
- Improved SEO ranking: Optimised visuals and faster site speeds improve Core Web Vitals (Google ranking factors).
- Better user experience: Properly sized and optimised images will provide better UX on mobile and desktop, giving your store a professional and reliable look and feel.
The result? A smooth and frustration-free customer experience and enhanced site performance thanks to Shopify image resizer tools.
Why Partner with Medito for Shopify Image Optimisation?
Ready to unleash the power of your optimised store visuals and stun customers with your unique brand design? Image optimisation allows you to reach as many customers as possible and wow them with photos of your fantastic products.
If you’re unsure how to use Shopify image resizer tools best, you can consider working with a digital agency. A Shopify agency can help you optimise your images, entire Shopify theme, and online store.
Medito Digital is a professional Shopify agency with expertise in:
- Bulk image resizing and optimisation.
- Implementing Shopify tools and apps for automated image management.
- Improving site speed and SEO through image optimisation best practices.
Want support with Shopify image optimisation to boost your store’s performance and SEO? Contact Medito today for expert help with implementing and managing your Shopify image resizer tools.
