Shopify SEO Tools - Which Ones Do You Need?

Looking for the best Shopify SEO tools available in 2025? We've got you covered!

As you know, there are several methods of attracting visitors and potential customers to your eCommerce store. One of these is Search Engine Optimization (SEO).

Shopify SEO is important so that your potential customers find your online store when they search for products and services on various search engines (Google, Bing, Yahoo,...)

SEO also affects your store's usability, navigation, and user experience. Follow this guide to learn about 5 essential Shopify SEO tools and how to make the most of them.

In addition, there always is the possibility of getting help from an SEO Shopify expert or Shopify SEO agency.

1. Google My Business

Although not the most obvious of Shopify SEO tools, Google My Business is highly effective in increasing your visibility on Search Engines. By listing your Shopify store on Google My Business (GMB) you can effectively attract more local leads to your online store. This service is free of charge.

How to configure your Shopify store on Google My Business

1. Start by sign in on Google Maps in your web browser.
2. Type in the URL of your website in the search bar and click on the hamburger-menu to select “Add your business”
3. Insert the name of your business and click “Continue”.
4. Select your business type, in this case “Online retail” and click “Next”.
5. Insert the URL, business category, business address and position the marker on the exact spot where your business is located.
6. Add your phone number and click “Confirm” to proceed with the configuration by verifying with your phone number and verification code.
7. In the next steps, you can set up your business hours, add messaging and business description to let your local leads and customers learn more about your business. You can also add photos of your store.

Once you have successfully listed your store on Google My Business, potential customers can find you when searching locally for specific products or services that you offer.

For instance, if you sell greeting cards and a person searches for “greeting cards in London”, your business will appear in their search results if properly optimised, showing searchers both your physical location (you can add a pin to the map if you don't have a physical store) and website, through which they can order your products online:

 

2. Google Search Console

Although one of the most important Shopify SEO tools, Google Search Console is often overlooked.

However, there are many good reasons to register your online store on GSC. One of them is to monitor and detect server malfunctions and traffic overload. Another reason is to prevent hackers, viruses, and other security threats from causing damage or security breaches to your Shopify store.

With Shopify SEO tools like Google Search Console, you can easily ensure that all maintenance and adjustments made to your online store run smoothly and maintain an optimal search performance.

How to register your online shop on Google Search Console:

1. Register an account on Google Search Console
2. Submit your sitemap.xml - By doing so, you are informing Google that your Shopify store exists which enables Google’s algorithm to display your website in the search results. To learn more about where to find the sitemap URL for your online store, visit the help centre on the eCommerce platform you are using. In Shopify, all sitemaps start with the domain name and /sitemap.xml
3. Add the domain or URL of your Shopify store and click “Submit”.

Done! You have now informed Google that your website is active, and you are ready to keep track of your online store's maintenance and adjustments as well as monitor any potential security threats.

3. Google Keyword Planner

On-page SEO is vital for generating organic traffic and leads for your store. Shopify SEO tools like Google Keyword Planner can simplify the process and help you make data-driven decisions to optimize your store.

By focusing on high-quality on-page SEO, you enable search engines to better crawl and index your content, connecting your products with shoppers actively searching for them online. Google Keyword Planner is particularly useful for identifying relevant keywords that align with your audience's search intent.

How to Use Google Keyword Planner to Boost Organic Traffic

1. Discover Relevant Keywords: Use Google Keyword Planner to search for keywords related to your products or niche. Enter a seed term (e.g., "handmade jewelry") to generate keyword ideas, including search volumes and competition levels. Focus on keywords with a balance of high search volume and low competition.

2. Analyze Search Trends: Review the historical data in Keyword Planner to identify seasonal trends or shifts in keyword popularity. This helps you plan content and campaigns during peak interest periods.

3. Refine Keyword Targeting: Filter results by location, language, or search network to ensure you're targeting the right audience. For example, if your Shopify store caters to a specific region, refine your keyword list to reflect local search behavior.

4. Create Optimized Meta Titles and Descriptions: Use selected keywords to craft compelling meta titles and descriptions for your Shopify pages. Ensure they are concise, relevant, and encourage clicks by addressing the user’s search intent.

5. Incorporate Long-Tail Keywords: Identify long-tail keywords (e.g., "gold-plated handmade jewelry under $100") that have lower competition but higher intent. Use these strategically in product descriptions, blog content, and headings.

6. Plan Content Around High-Value Keywords: Use high-value keywords as the foundation for creating blog posts, product descriptions, and landing pages that directly address customer needs and questions.

By leveraging these features of Shopify SEO tools like Google Keyword Planner, you can refine your store’s SEO strategy, attract targeted traffic, and improve your chances of converting visitors into customers.

4. Yoast SEO

Organic traffic refers to visitors finding your eCommerce site through search engines without the help of paid ads. It’s a key driver of success for online stores, as more organic traffic often leads to higher sales and a better ROI.

With Shopify SEO tools like the Yoast SEO plugin, optimizing your store for organic traffic becomes straightforward and efficient. Here are 4 strategies you can implement with the help of Yoast SEO:

1. Craft High-Quality Content for Your Audience

Yoast SEO helps you focus on creating content that resonates with your readers while staying optimized for search engines. The plugin provides real-time feedback to ensure your copy is engaging, informative, and SEO-friendly.

2. Publish Blog Posts Regularly

Consistency is key to maintaining visibility in search results. Use Yoast SEO to optimize every blog post with target keywords, meta descriptions, and readability improvements, ensuring your content stands out to both readers and search engines.

3. Leverage Internal Linking

Internal links keep visitors on your site longer by guiding them to related products, blog posts, or pages. Yoast SEO offers suggestions for internal linking, making it easier to connect relevant content across your Shopify store.

4. Build a Strong Social Media Presence

While Yoast SEO primarily focuses on search engine optimization, its social preview feature ensures your content looks great when shared on platforms like Facebook or Twitter, helping you maintain a consistent and professional brand image.

By integrating Shopify SEO tools like Yoast into your strategy, you can optimize your store for organic traffic, improve user experience, and ultimately drive more sales.

5. Shopify SEO Tools to Resize Images

Alongside search engine optimization through keywords and copy, optimising the images in your store is also a way to direct traffic and visitors to your eCommerce. We'll also take a look at Shopify SEO tools to optimally resize your images.

How to optimise images in your online store

1. When uploading images, make sure to compress the images before uploading them to your product catalogue. An easy way to do that is to use Bulk Resize, which is free and easy to use. By compressing the images, you can keep the image size and quality whilst reducing the file size.
2. Name the images before uploading them to your online store.
3. Delete images and files from your Shopify catalogue if they are no longer in use or live.

Bonus: Free-to-Paid Shopify SEO Tools

Let's look at 5 of the best free-to-paid Shopify SEO tools and apps. If you already have some experience with SEO, these more advanced Shopify SEO tools can help take your visibility to the next level:

• MozBar SEO toolbar – Chrome extension tool to run competitor keyword analysis.
• SEMRush – App with a wide range of features such as position tracking, site audit, listing management, SEO content template and writing assistant and more. Paid account is necessary for most of the tools, however, some features are for free, and SEMrush offers a seven-day free trial.
• Ahrefs – Tool to conduct keyword search and generator, backlink checker, keyword rank checker and broken link checker. You can trial Ahrefs' Shopify SEO tools before making the investment.
• AnswerThePublic – The app has a free and a paid plan. With this tool you can easily explore new headers for content, blog posts, articles, and FAQ by researching keyword ideas in forms of phrases and questions.
• SEO Review Tools – Lets you explore more than 60 useful Shopify SEO tools for specific features, such as rank checker, duplicate content checker, content idea generator and more.

Final Thoughts on Shopify SEO Tools

Why is SEO important for my eCommerce store?

Implementing and optimising a high-quality SEO strategy for your eCommerce is important as it affects your ranking in various search engines such as Google, Bing, and Yahoo.

People tend to mainly look at the search results on the first page on Google. The further away your Shopify store from the first page, the less organic traffic you will generate.

What is the difference between on-site SEO and off-site SEO?

On-site or on-page SEO is content optimised for search engines. On-page SEO can include modifications in the domain name, title tags, meta description, header tags, alt tag, anchor text, page speed and more.

Off-site or off-page SEO is how visitors or other websites mention, reference or link to your specific eCommerce site. On-site SEO can for example be links to your site in the form of press releases, social media mentions and tags, shares and more.

What are backlinks and how do they work?

Backlinks are also referred to as hyperlinks and inbound links. Backlinks are incoming links from other websites where your eCommerce store has been mentioned.

The more backlinks your online store has over a long-term and consistent period of time, the higher ranking your Shopify store will have on Google.

However, Google's algorithm also takes into consideration how relevant the backlinks are from the origin of where the link was posted. The backlinks work better when the websites are related. Shopify SEO tools like Moz, SE Ranking or SEMRush can be great guides to help you with your backlinks strategy.