Nearly half of the world’s population is on social media, making it one of the best ways to instantly engage and connect with customers. It’s important for business owners to understand and take advantage of the uses of social media, especially because it’s an inexpensive, fast and effective way to reach a large audience. Of course, if you’re not careful, it can also backfire and cause your audience to lose interest. Therefore, creating a successful social media strategy should be part of any marketing plan. Whether it’s through paid ads or posts, social media can increase brand awareness, drive website traffic, boost sales, generate leads, and much more.
Here are 5 tips to keep in mind when focusing on social media.
1. Set Your Brand Objectives
Knowing your objectives is key in order to formulate a presence on social media and evaluating how certain platforms will help achieve those results. Don’t try to spread yourself too thin and try to be on every single platform but know which platforms are relevant and are going to be a better fit to help reach your goals. Also, different channels could have different targets, so track metrics that are meaningful towards your goals, so you know where to improve, like focus on the conversation rates, web referrals and generated leads to better understand your audience and potential reach.
2. Be Consistent
If you’re not posting frequently enough it’s easy to get lost or forgotten in your audience’s feed. But another thing to bear in mind is quality beats quantity so don’t just post something to post something. Be thoughtful in your posts and schedule them in advance so that your posts are consistent and valuable.
3. Have A Clear Image and Voice
Your mission statement can help guide who your brand’s persona is on social media. Don’t be afraid to humanize your brand in order for your audience to relate and feel secure about selecting your product or service. Attention spans keep getting shorter so be visual and entertaining to keep your audience engaged. Make sure to stand out and be different from other similar brands. Having a clear persona and voice will allow your brand to be remembered.
4. Engage and Interact
Social media is not just a one sided operation, it’s built on communities and conversations. Follow, Like and Share messages with your audience to continue the conversation and storytelling. The algorithm for social media platforms, like Facebook and Instagram, keep changing so keep that in mind when thinking about your posts. For instance, Facebook rewards posts that have interaction so creating a conversation with your audience is going to show your post to more people. A good way to start a conversation is to ask a question and keep things interesting for your viewers and encourage them to share with their friends and family.
5. Build Strategic Partnerships
Partnering up with an established company or influencer will help gain recognition and trust. People are more likely to use and follow a brand that has a major following and engagement, so in order to build a larger following it’s essential to partner with influencers who have a loyal following to pass that onto your own brand. Finding the best influencer to partner with is just as important, the partnership needs to be appropriate to your brand and needs to be beneficial. If you’re a fashion brand then partnering up with stylists and fashionistas are going to be the obvious choice but also try to think outside the box, if your fashion brand also sells kids clothes then partnering up with mommy bloggers could tap into a new targeted niche market.